# 4 – Goal vs Tactics

If you were on a sports field you would know what your goal was before starting the game and which tactics you were going to use to achieve that goal.  Can you say the same about your marketing planning?

What is a Goal and What is a tactic?

Marketing goals are the specific objectives you are aiming to achieve within your marketing plan.  Your marketing goals should be S.M.A.R.T, focused and align with your corporate objectives.

Marketing tactics are the strategic methods you have chosen to achieve your goals.  They are the methods that you will use to promote and advertise your products and services!

When starting to create your marketing plan, first you need to clarify your goal, and then identify the tactics you will implement to reach that goal.  In today’s fast paced environment, we need to be fit, fast and agile to survive!  Great planning and execution are key to dynamic growth!

Goal v’s Tactic Quiz:

  1. Is growing your followers on Social Media a goal or a tactic?
  2. Is growing your revenue by 10% this year a goal or a tactic?
  3. Is growing your database a goal or a tactic?

Answers: tactic, goal, both

Are you ready to take your business to the next level..?  Here at One360 good planning is fundamentally to everything we do.  If you need help getting started on your marketing journey call Emma on 07966582013 or drop an email to emma@one360.co.uk

It’s time to get your ducks in a row! 😊

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