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# 4 – Goal vs Tactics

# 4 Goal vs Tactics If you were on a sports field you would know what your goal was before starting the game and which tactics you were going to use to achieve that goal.  Can you say the same about your marketing planning? What is a Goal and What is a tactic? Marketing goals are the specific...
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#3 – Favouritism

Let’s be honest with ourselves, we all have favourites – don’t we? Well I do and it is all of the clients I’m lucky enough to work with. The big question here is do your customers have favourites and how can you achieve that status with them? It’s simply ... Make your customer feel like your...
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# 2 – Existing v’s New Customers

One of the biggest mistakes a business can make when they are trying to grow is not prioritising finding new customers. Yes, you are right in thinking keeping a current customer is cheaper than finding a new one. You should absolutely maintain existing relationships and try cross selling your other products and services into existing markets but to...
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#1 – What I Got Wrong in My Second Year..!

No one ever said running a small business was easy but I completely underestimated how hard it could be! Click here to read the story of my second year in business ... http://www.brandyorkshire.com/features/business/item/387-confessions-of-a-small-business-owner Getting these things wrong has inspired me to start my blog 'Confessions of a Small Business Owner'.  I hope you enjoyed #1, stay tuned...
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